Consumer Insights

Monthly EV Subscription in the UK

June 20, 2023
6 min read
Car Subscription
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As society becomes increasingly conscious of the environmental impact of transportation, electric vehicles (EVs) have emerged as a compelling solution to reduce carbon emissions and embrace sustainable mobility.

However, the traditional car ownership or long-term leasing model may not always align with the evolving needs and preferences of individuals seeking flexibility, convenience, and cost-effective options. That's where monthly EV subscriptions come into play.

An EV car subscription offers a modern and dynamic approach to experiencing electric mobility. It allows individuals to enjoy the benefits of driving an electric vehicle without the commitments and financial constraints associated with long-term ownership or leasing. With a monthly subscription, customers can access an EV of their choice for a set duration, typically one month to several months, paying a recurring fee that covers various services and expenses.

The rise of EV subscriptions can be attributed to several factors. Firstly, it addresses the issue of affordability and accessibility. Although environmentally friendly, EVs can cost more upfront than conventional vehicles. Monthly subscriptions make EVs more accessible to a broader range of consumers by providing an alternative to large upfront payments or lengthy leasing contracts. Secondly, EV subscriptions offer unparalleled flexibility. Unlike traditional ownership or leasing, where individuals are bound to a vehicle for an extended period, monthly subscriptions allow switching between different EV models based on changing needs, preferences, or lifestyle requirements. This flexibility allows subscribers to experience a variety of electric vehicles, test new technologies, and adapt to evolving mobility trends without long-term commitment. Moreover, EV subscription plans often bundle additional services within the package. These services may include insurance, vehicle maintenance, roadside assistance, charging infrastructure access, and even concierge services. By incorporating these benefits, subscribers can enjoy a hassle-free experience, knowing that their subscription covers all the essential aspects of EV ownership.

EV subscriptions also contribute to sustainability goals by promoting the adoption of electric vehicles. They encourage more individuals to experience and embrace electric mobility, fostering a positive environmental impact through reduced emissions and dependence on fossil fuels.

This blog will delve deeper into the world of monthly EV car subscriptions. We will explore the advantages, considerations, and key factors to consider when opting for this flexible model. We will also discuss some of our top picks of EV subscription providers in the UK. Whether you are an environmentally conscious individual, a curious consumer seeking flexible transportation options, or a business looking to provide sustainable mobility solutions, this blog will provide a comprehensive understanding of the benefits and possibilities of monthly EV car subscriptions.

Benefits of EVs on Subscription

Car subscription offers many benefits to consumers. Subscribing to a vehicle means subscribing to other bundled services, such as access to a wider range of vehicles, flexibility, convenience, and no long-term commitments. Subscription is generally a great idea for people looking to get away from ownership and the commitment and responsibilities of vehicle ownership. EVs are still somewhat new in the market, and car subscription offers a great alternative to consumers reluctant to buy an EV.

While EVs offer many environmental benefits, EVs on subscription combine the best of both worlds. EV subscriptions offer a range of benefits that make them attractive for individuals seeking sustainable and flexible transportation solutions but not looking to invest a huge chunk of money in a vehicle.

There are many benefits of EVs on Subscription: cost saving, usage of new technology, decreased harm to the environment, and access to charging infrastructure.

Here are some key advantages of EVs on subscription:

Cost Savings:

EVs on subscription can provide significant cost savings compared to traditional car ownership or long-term leasing. Monthly subscription fees typically cover various expenses, such as insurance, maintenance, and roadside assistance. This eliminates the need for separate payments and budgeting for these services, making the overall cost of owning an EV more transparent and predictable. Charging stations are also usually much cheaper than ever-fluctuating Fuel costs.

Access to New Technologies:

The EV market is rapidly evolving, with new technologies and features regularly introduced. Many people are still reluctant to move to EVs due to their freshness in the automotive industry. Subscribing to an EV allows individuals to stay up-to-date with the latest advancements in electric mobility and to try out EVs without the burden of ownership. By switching between different models, subscribers can experience and evaluate various technologies, such as advanced driver-assistance systems (ADAS), infotainment systems, and battery management innovations.

Reduced Environmental Impact:

EVs are known for their lower carbon emissions than conventional gasoline-powered vehicles. Individuals actively contribute to reducing their environmental footprint by subscribing to an EV. Monthly EV subscriptions promote the adoption of electric vehicles, which in turn helps to reduce air pollution and combat climate change.

Access to Charging Infrastructure:

Many monthly EV subscriptions come with access to charging infrastructure, including public charging networks or dedicated charging stations. This eliminates the need for subscribers to worry about finding suitable charging stations or investing in their own charging equipment. It ensures that charging is convenient and readily available, enhancing the overall practicality of owning an EV.

EV Subscription Providers in the UK

Car subscription has emerged as a popular mobility solution in the UK. Several car subscription providers in the UK have now moved their focus to green mobility and are offering flexible and convenient options for individuals looking to experience electric mobility. Here are some of the prominent EV car subscription providers in the UK:


Founded in 2012 by automotive industry veterans Lash and Charnjit Saran, Ezoo has established itself as a prominent player in the electric vehicle (EV) space, driven by a mission to enhance accessibility and raise awareness about the transition from combustion engines to electric mobility. Offering an affordable, flexible, and customisable approach, Ezoo caters to individuals seeking a seamless shift to EVs. The foundation of Ezoo lies in its pay-as-you-go electric subscription service, allowing customers to tailor their tenure according to their specific needs and preferences. With an all-inclusive subscription fee covering insurance, maintenance, and road tax, Ezoo ensures a hassle-free experience for its consumers.

Operating entirely online, the company provides dedicated team members to guide customers through the process, ensuring a smooth and user-friendly journey. With a diverse range of electric and hybrid vehicles, including SUVs, hatchbacks, sedans, and vans from renowned brands like Renault, Nissan, Polestar, Volkswagen, Audi, Hyundai, and more, Ezoo offers a comprehensive selection for customers to choose from. With subscription plans ranging from GBP 239 to GBP 2199, Ezoo is making electric mobility accessible and convenient for customers.


Onto, founded in 2018, has emerged as a leading provider of affordable and accessible electric vehicles (EVs) in the UK. With a wide array of EV options, Onto caters to the increasing number of individuals switching to electric mobility. Co-founded by Gannon O'Meachair and Rob Jolly, the company aims to make EVs more convenient, flexible, and hassle-free for consumers while offering an affordable alternative. Onto's unique subscription model allows customers to choose their preferred vehicle on a monthly basis, with the option to swap, cancel, or continue with the same car. There are no upfront deposits, and the subscription fee covers comprehensive insurance, maintenance, servicing, and charging at over 14,000 stations nationwide.

With convenient delivery or pickup services, 24/7 breakdown support, and even handling London Congestion Zone registration, Onto ensures a seamless and worry-free EV experience. The vehicle options range from brands like Renault, Hyundai, Peugeot, Volkswagen, Jaguar, Audi, and Tesla, catering to diverse preferences. Subscription plans are available at a price range of GBP 379 to GBP 1499, with the option of choosing an Onto-branded Fiat at a more affordable price. With Onto, consumers have a convenient and affordable path towards embracing sustainable electric mobility in the UK.


Elmo, a subscription company backed by the Constellation Automotive Group, is dedicated to simplifying and streamlining the process of "electrification" in transportation. As the largest integrated digital car marketplace in the UK and Europe, Elmo eliminates the need for vehicle deposits and offers comprehensive packages to its consumers. With a mission to make the transition to electric vehicles quick, easy, and affordable, Elmo assists individuals in taking the crucial first step towards becoming part of the climate solution.

Their all-inclusive packages encompass insurance, maintenance, breakdown cover, vehicle excise duty, and congestion charges, providing customers with peace of mind. Additionally, Elmo offers convenient delivery and collection services throughout the UK. With a 30-day notice period, customers can effortlessly swap their vehicle for another model, ensuring flexibility and adaptability. With subscription plans ranging from GBP 429 to GBP 1169, Elmo is committed to facilitating accessible and environmentally conscious transportation options for all.


Hyundai UK has launched an innovative car subscription service that allows customers to choose electric vehicles (EVs). This forward-thinking initiative aims to meet the increasing demand for sustainable transportation options. Hyundai's car subscription service offers individuals the flexibility and convenience of driving an EV without long-term ownership commitment. Customers can choose from various electric models, including the popular Hyundai Kona Electric and Hyundai Ioniq Electric, which combine impressive performance with zero tailpipe emissions. With the subscription service, users benefit from a comprehensive package covering insurance, maintenance, and charging infrastructure, ensuring a seamless EV experience. By embracing this car subscription service, Hyundai is not only offering an accessible way to go electric but also contributing to a cleaner and greener future on the roads of the UK.

It's important to note that availability and specific offerings may vary depending on the location and time. It's recommended to visit the respective websites of these providers or conduct further research to get the most up-to-date information on available EV subscription options in the UK.

Factors to consider before subscribing to a monthly EV plan

Consumers should consider several factors before subscribing to an EV to ensure the subscription plan meets their needs and expectations. Here are some key factors to consider:

Usage and Driving Needs:

Evaluate your typical driving patterns, including daily mileage, commuting distances, and any long trips you may take. Consider whether the range of the EV being offered by the subscription provider aligns with your driving needs. Additionally, consider the charging infrastructure available in your area and whether it supports your charging requirements.

Subscription Plans and Costs:

Compare the subscription plans offered by different providers. Analyse the monthly fees, contract terms, and any additional charges or fees that may apply. Consider whether the subscription includes insurance, maintenance, roadside assistance, or charging costs. Assess the overall cost of the subscription and ensure it fits within your budget.

Vehicle Selection:

Research the range of electric vehicles the subscription provider offers. Consider factors such as vehicle size, features, range, and charging capabilities. Look for models that align with your preferences and lifestyle requirements. Some providers may have a limited selection of EV models, while others offer a wider range.

Charging Infrastructure:

Evaluate the accessibility and availability of charging infrastructure in your area. Consider whether the subscription provider offers access to a reliable charging network or provides a home charging solution. Assess the convenience of charging options and whether they suit your needs for home charging, workplace charging, or public charging stations.

Reviews and Reputation:

Research the reputation and customer reviews of the subscription provider. Look for feedback regarding the quality of vehicles, customer service, and overall satisfaction. Reading the experiences of existing subscribers can provide insights into the reliability and professionalism of the provider.

Evaluating these aspects will ensure that the subscription aligns with your driving needs, budget, and preferences, ultimately providing a satisfying and convenient electric mobility experience.

To conclude,

As the demand for electric vehicles continues to rise, EV subscriptions have emerged as a flexible and convenient option for individuals seeking sustainable mobility solutions. The UK now has hundreds of charging stations nationwide for EV consumers. By carefully considering factors such as driving needs, subscription plans, vehicle selection, charging infrastructure, additional services, and future plans, consumers can make informed decisions when subscribing to an EV. EV car subscriptions offer the benefits of cost savings, flexibility, hassle-free ownership, and reduced environmental impact.

EVs on subscription offer consumers a way to contribute to a greener future while enjoying the advantages of electric mobility. As the EV market continues to evolve, exploring the options and finding the right subscription provider can unlock a world of sustainable and convenient transportation. So, take the time to assess your needs, compare providers, and embark on a journey towards a more sustainable and enjoyable driving experience with an EV subscription.

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Joe Capocci
Senior Marketing Specialist

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