About Matt Potts

Matthew Potts is a multifaceted professional with a diverse career spanning industries. With a background in .NET development and business intelligence, they've held key roles at BT, Lloyds Banking Group, BAE Systems, and in various IT companies. Their expertise includes Umbraco development. In 2016, they became Managing Director of Mirage Automotive Developments and, in 2018, Chief Technology Officer at Tomorrow's Journey, demonstrating strong leadership and technical skills. Matthew holds a Bachelor's degree in Electrical Engineering, a Master's in Professional Computing, and an Oracle OBIEE certification.
Close

About Chris Kirby

Chris has been speaking about how technology will change the automotive landscape since he published a white paper on the subject in 2017. Since then, he co-founded Tomorrow's Journey, an Enterprise SaaS platform that enables automotive brands to launch and scale fully digital solutions, working globally with the likes of Hyundai, Jaguar and Leaseplan. Chris Kirby has a diverse career spanning multiple roles in the automotive industry including as a Strategic Advisor at Autofutura Limited, as the Automotive Director at WeCreateClarity and as the Head of Business Development at FGA Capital UK Ltd. As well as speaking at events across the globe, Chris also hosts the Autocar Change Makers Podcast, where he regularly meets and engages with automotive industry leaders on the future of the industry.
Close

Who Are We?

At Tomorrow's Journey, we're not just in the business of mobility, we're shaping the future of it. With over 60 years of combined experience in the automotive industry, our founding team understands the unique challenges and opportunities faced by the brands today. Our platform is tailored to launch and scale diverse product models for both established and emerging automotive businesses.

We're not just here to offer tools – we're partners in progress, dedicated to understanding your needs and building solutions that propel your brand forward. Join us in shaping the future of mobility.

Our Vision

To revolutionise the automotive industry by digitising vehicle access and operations.

We want to create a world where vehicle access is fast, seamless, and sustainable.

July 2016
Co-founder Chris published a white-paper on changing customer demands and the need for brands to adapt through the use of customer-centric technology
July 2017
Tomorrow's Journey is founded to deliver on the vision presented in the white-paper
June 2019
Tomorrow's Journey closes pre-seed funding from industry experts, appoints David Betteley as Chairman
August 2020
First enterprise project with BP to create an end-to-end Subscription Product
Read Case-Study
November 2021
Successfully partnered up with Al-Futtaim to launch MOOV, the UAE's largest car subscription service, which was built from scratch by Tomorrow’s Journey.
MOOV Case-study

Today

Speaking of our journey, the numbers on our JRNY platform tell a compelling story of success. We operate in markets expanding across 3 continents and 6 countries, demonstrating our ability to serve clients seamlessly around the globe.
Team
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse tincidunt sagittis eros. Quisque quis euismod lorem.
Chris Kirby
Chris Kirby has a diverse career spanning multiple roles in the automotive industry. They currently serve as the Co-Founder and CEO of Tomorrow's Journey since January 2018. Chris was previously a Strategic Advisor at Autofutura Limited from January 2018 to April 2021. Their experience includes roles as the Automotive Director at WeCreateClarity from February 2015 to April 2018 and as the Head of Business Development at FGA Capital UK Ltd from October 2013 to February 2015. In the earlier stages of their career, Chris held various positions at FGA Capital, GMAC, and Ford Motor Company. They also pursued a PG Cert. in Management and Finance at the London School of Business and Finance from 2009 to 2010.
Matt Potts
Matthew Potts is a multifaceted professional with a diverse career spanning industries. With a background in .NET development and business intelligence, they've held key roles at BT, Lloyds Banking Group, BAE Systems, and in various IT companies. Their expertise includes Umbraco development. In 2016, they became Managing Director of Mirage Automotive Developments and, in 2018, Chief Technology Officer at Tomorrow's Journey, demonstrating strong leadership and technical skills. Matthew holds a Bachelor's degree in Electrical Engineering, a Master's in Professional Computing, and an Oracle OBIEE certification.
David Betteley
Chairman
Alastair Brown
Engineering Director
Yakshi Shode
Product Director
Dan Kirby
Commercial Director
Our Team
Chris Kirby
Co-Founder and CEO
Read More
Matt Potts
Co-Founder and CTO
Read More
David Betteley
Chairman
Alastair Brown
Engineering Director
Yakshi Shode
Product Director
Dan Kirby
Commercial Director
Load More
Awards
Project of the Year – bp EV Pro
Winner
RITA 2022
Subscriptions Product Development
Winner
AFC Awards 2021
Subscriptions Product Development
Highly Recommended
AFC Summer Awards 2022
Customer Journey Excellence
Winner
AFC Awards 2021