Subscription

Building The Largest Car Subscription Product in the UAE

Building a ground-up car subscription platform to launch MOOV by Al-Futtaim, that has grown their fleet and customer base rapidly.

Central Ops System

A single system with custom automations let's MOOV operate with a lean admin team.

UAE Pass KYC

The first customer facing platform in the region to have UAE Pass fully integrated.

Business Integrated

Managed centrally but integrated with Al-Futtaim's business ERP and finance tools.

Popular My Account

MOOV's customers engage regularly with their my account areas for easy contract extensions.

Challenge

A Modern Offering But Legacy Systems

Al-Futtaim wanted to launch Car Subscription as a modern, flexible offering but their legacy rental system couldn't handle it.

Legacy Rental System

Al-Futtaim's legacy rental system wasn't able to handle fully digital customer experiences and contract flexibility.

Starting From Scratch

Because their legacy system couldn't handle car subscription, Al-Futtaim were faced with the option of self-building.

Solution

Launching Car Subscription in Weeks on JRNY

Rather than a length and costly self-build A-Futtaim chose to launch MOOV on the JRNY Platform, using proven tools and saving time and money.

Best in Class Customer Experience

Custom automations and business integrations

Fully managed and operated by a lean ops team

Results

USE's Best Car Subscription Experience

With the help of Tomorrow's Journey, Al-Futtaim launched the standout car subscription product in the UAE that leapt ahead of competitors.

5000+

Customers in the first two years

£24m+

In revenue generated in two years

Milestones

Live in weeks

With the help of Tomorrow's Journey, Al-Futtaim launched the standout car subscription product in the UAE that leapt ahead of competitors.

Solution Design

Design of bespoke customer experiences and ops workflows.

Integrations

Integrations into over 5 key business systems via two way APIs.

Launch

Launched in the UAE in 6 weeks and growing to over 1000 customers in just 12 months.

System Growth

After launch, continuous monitoring and improving of the customer experiences and workflows.

We chose to implement the JRNY platform to allow us to launch subscription quickly with tested technology, the TJ team delivered on this and helped make the launch a success

Sebastian Picon
Operations Director

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