Episode 4 with Tony Whitehorn: Redefining the Road – China, Tariffs, and Connected Cars

Episode 4 of Auto Futurecast, hosted by Chris Kirby, brings an engaging discussion with Tony Whitehorn, former President and CEO of Hyundai UK. Together, they uncover the forces reshaping the automotive industry, from the surge of electric vehicles to the rising influence of China and untapped opportunities in connected car data. This episode offers essential insights for manufacturers, OEMs, and EV stakeholders across the globe.

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Here’s what you can expect:

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The Rise of EV Adoption and Brand Agnosticism

Electric vehicles are transforming customer loyalty. Tony shares how EVs are shifting the focus from traditional brands to technology, creating a more fluid and competitive market. He also explores the role of new players, especially Chinese manufacturers, who are challenging long-standing giants by offering innovative, high-quality, and affordable solutions.

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China’s Growing Global Dominance

With over 90 domestic EV manufacturers, China is leading the charge in electrification. Tony highlights how their technological edge and robust domestic base allow Chinese brands to expand into Europe, the UK, and the Middle East, fundamentally reconfiguring international automotive markets.

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Tariffs and Geopolitical Shifts

The episode dives into the effects of tariffs and global trade policies. Tony explains how these developments are reshaping supply chains, creating challenges for traditional automakers, and opening opportunities in emerging markets like India and the Middle East.

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The Untapped Goldmine of Connected Car Data

Despite producing billions of data points, many OEMs fail to harness the revenue-generating potential of connected vehicles. Tony discusses how the advent of software-defined cars and revenue models based on subscription features and real-time vehicle insights could revolutionise the industry.

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A New Era of Subscription and Flexibility

The shift from car ownership to flexible access models is gaining momentum. Tony and Chris examine how subscription services and incremental upgrades are redefining customer engagement and reshaping financing and leasing strategies.

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Tony frames the industry as moving “from preservation to transformation,” urging automakers to rethink traditional processes to thrive in the future.

Catch the full episode now on YouTube, Spotify, Apple Podcasts, or Amazon Music, and stay ahead in the fast-changing world of automotive innovation.

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