Episode 3: Oxana Grishina - How Hyundai is rethinking online car subscriptions with Mocean

Welcome to episode three of the new Autocar Business Change Makers Podcast, produced in partnership with car subscription software platform Tomorrow’s Journey.

Hosted by Chris Kirby, CEO of Tomorrow’s Journey, and Felix Page, news and features editor at Autocar, each episode will explore how some of the UK’s most agile and disruptive companies are dramatically reshaping the automotive landscape, with unprecedented access to the executives and thought leaders driving that change.

In episode three, we sit down with Oxana Grishina, Head Future Retail and Transformation at Hyundai UK, to find out how Hyundai’s in-house car subscription service, Mocean, is shaping its retail strategies.

Grishina explains that platforms like Mocean offer the flexibility that customers crave, and can even work alongside traditional retail models to drive purchases further down the line.

We also ask:

• How is Hyundai encouraging EV adoption?
• Do online-only subscription platforms deliver the same enjoyment and satisfaction afforded by more traditional retail routes?
• How can car subscription models remove some of the pain points of ownership?
  

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The Autocar Change Makers Podcast is essential listening for all industry professionals interested in the future of automotive. To listen now, subscribe to our podcast via Apple, Spotify, Amazon, or your preferred podcast platform.

Tomorrow's Journey has launched JRNY, a revolutionary Vehicle-as-a-Service platform that makes accessing vehicles for individuals and businesses easier than ever before. From subscriptions and rentals to test drives, courtesy cars and pool cars, JRNY gives fleet owners a comprehensive toolbox to create a bespoke customer experience, automating onboarding, billing and day-to-day operations. You can click here to find out how JRNY can work for you.