Helping RecordGo deliver mobility to flood victims

Case Study: Helping RecordGo DeliverAffordable Mobility for Valencia’s Flood Recovery

The Problem: A City Devastated by CatastrophicFloods

In October2024, Valencia, Spain, experienced catastrophic flash floods that causedwidespread destruction. Over 220 lives were lost, and more than 100,000personal vehicles were destroyed, with around 40,000 deemed irreparable.Infrastructure such as roads, railways, and public transit was severelyimpacted, leaving residents without reliable transportation.

The crisiscreated significant challenges for daily life, commuting to work, accessingessential services, and rebuilding livelihoods became nearly impossible formany.

Recognisingthis urgent need, RecordGo stepped in with a solution to restore mobility andsupport the recovery process.

RecordGo’s Need: A Rapid and Scalable Solution

RecordGoquickly identified the mobility gap as a key barrier to Valencia’s recovery.

Determinedto act, they aimed to create a subsidised car subscription programmethat would provide an affordable, practical solution to the community’stransportation challenges by:

• Partnering     with OMODA & JAECOO España to secure 300 OMODA 5 electric vehicles.
• Offering     a subsidised rate of just €249/month
• Partnering     with Repsol to offer €100 fuel allowance each month.
• Launching     the service as quickly as possible to deliver immediate impact.

To makethis initiative accessible and efficient, RecordGo turned to Tomorrow’s Journeyto provide a fully digital end-to-end booking experience for the offer.

The Solution:

Tomorrow’sJourney worked closely with RecordGo to bring this project to life in recordtime. Leveraging their existing collaboration on a subscription platform forSpain, Tomorrow’s Journey was able to quickly adapt the system to meet thespecific needs of the new community product.

How theplatform worked:

• Digital     Booking and Validation: Users apply for the subscription     online, with automated ID checks, driving licence validation, and     e-contract signing. This streamlined process limited the usual operational     overhead of offering a new product.
• Fully     Business Integrated: The solution was operated by their     existing sales and customer services teams as well as integrated with     RecordGo’s internal accounting systems.
• Quick     Deployment: By building on an existing platform,     Tomorrow’s Journey was able to customise and launch the programme within     weeks, addressing the urgent mobility crisis.

Human Impact:

Theprogramme benefits a wide range of residents, including:

• Essential     workers: Reliable transportation ensures they     can contribute to recovery efforts and maintain vital services.
• Families:     Access to schools, medical care, and daily necessities becomes manageable     once again.
• Small     business owners: Mobility helps them restart operations     and support local economic recovery.

For the RecordGoteam, this project was deeply personal. Many employees were directly involvedin recovery efforts, which drove their commitment to making this initiative asuccess. The scheme provides a tangible solution for those most affected,allowing them to regain stability and move forward.

The Bigger Picture: Lessons for the AutomotiveIndustry

This storydemonstrates how car rental companies, technology providers, and subscriptionmodels can address mobility challenges in crisis situations.

Keytakeaways for the industry:

• Technology     drives rapid solutions: Tomorrow’s Journey’s platform     highlights the power of digital tools to streamline aid distribution and     make services accessible to those in need, quickly.
• Flexibility     meets urgency: Car subscriptions offer an adaptable,     affordable alternative to ownership, ideal for communities recovering from     disasters.
• Partnerships     create impact: Collaboration between tech providers,     rental companies, and manufacturers can enable scalable, meaningful     initiatives.
• Scalable     for future crises: This model can be replicated in other     disaster-prone regions, offering a blueprint for how mobility solutions     can support recovery efforts worldwide.

Conclusion: Innovation with Purpose

Thepartnership between RecordGo and Tomorrow’s Journey is a powerful example ofhow innovation and collaboration can make a real difference. By prioritisingpeople and leveraging technology, they’ve created a programme that not onlyaddresses immediate needs but also sets a new standard for how the automotiveindustry can respond to crises.

As Valenciarebuilds, this initiative serves as a testament to the potential of flexiblemobility solutions and the value of partnerships in delivering impactfulchange.

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