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Driving world-leading customer experience and operational efficiency for GRIDSERVE

August 20, 2024
3 min

GRIDSERVE, a leading UK electric vehicle charging infrastructure company, partnered with Tomorrow's Journey to streamline their test drive experience and cater to their expanding leasing business. Through Tomorrow's Journey's digital platform, GRIDSERVE achieved an increase in test drive bookings while ensuring a seamless and efficient process for both customers and staff.

The Challenge

As GRIDSERVE aimed to grow their leasing business, they identified the need for a robust and user-friendly system to manage their test drive operations. Their previous entirely manual processes were cumbersome, requiring physical paperwork submission and lacked the flexibility to handle complex eligibility criteria based on factors like age and driving license points. Additionally, manual inspection reports were prone to errors and inefficiency.

The Solution

Tomorrow's Journey implemented their comprehensive test drive platform, offering GRIDSERVE:

1. Digital booking and management: Customers can conveniently book test drives online, eliminating the need for physical visits to submit paperwork.

2. Automated eligibility checks: The platform streamlines the process by automatically verifying customer eligibility based on pre-defined criteria.

3. Digitised inspection reports: Inspectors can create detailed reports electronically, ensuring accuracy and eliminating the risk of lost paperwork.

4. Event Module: A unique feature created specifically for GRIDSERVE allows them to manage special pop-up events, showcasing specific vehicles and preventing double bookings.

The Results

1. Fleet size increased: GRIDSERVE were able to efficiently 3x their test fleet size.

2. Easy booking: customers can now book a test drive, completely digitally in under 3 minutes.

3. Improved customer satisfaction: GRIDSERVE were able to streamline their booking process and provide the most convenient online experience.

4. Enhanced operational efficiency: Digitalised workflows and automated checks are saving their team time and resources.

5. Increased event reach: Dedicated event pages facilitate easy promotion and booking for pop-up events, which included 100 bookings from 17 events in just six months of the launch of the Event module.

"I’ve been working with the team at Tomorrow’s Journey since May 2023, and I have been incredibly impressed by their combination of tech and being human. Over these months we have had a lot of requests for the team, and they have always listened and responded in great time as well as providing top-class support and service.The tech itself has really enabled our business to provide the test drive experience that we want for our customers, and it is pivotal in our work to help more people engage with electric vehicles.I look forward to continuing to work with the TJ team and continue to make improvements and enhancements to the customer experience of their tools."
- Alex Roberts, Head of EV experience.

Conclusion

GRIDSERVE's experience demonstrates the effectiveness of Tomorrow's Journey's test drive platform in optimising operations and enhancing customer experience. The platform's flexibility, automation capabilities, and innovative features have empowered GRIDSERVE to scale its leasing business efficiently and conveniently.

Learn more about how Tomorrow's Journey can transform your test drive experience. Contact us today for a free consultation.

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