FlexRide Case Study
How King Windward Nissan Turned Aged Inventory into a Profitable,Customer-First Mobility Service
Three critical wins that changed everything
The work produced measurable shifts across operations. Each milestone built momentum toward the larger transformation.
Digital Showroom
Powered by Tomorrow’s Journey’s JRNY platform, thedigital showroom enables customers to browse vehiclesby tier (Levels 1–3), book online, and manage swaps orpauses, creating a seamless end-to-end experience.
Revenue increased by implementing strategic changes
The bottom line reflected the improvements made throughout the organization.
Team capacity expanded without adding headcount
People accomplished more by working smarter, not harder.
The Challenge and Solution
What existed versus what emerged
They wanted recurring revenue from their
pre-owned fleet while keeping the flexibility to remarket vehicles when ready.
Drivers in Hawaii increasingly expect digital access, transparent pricing, and options beyond ownership or long-term leases.
King Windward implemented Tomorrow’s Journey’s JRNY platform to power a subscription model tailored to their dealership operations.
From $399/month (Level 1) to $799/month(Level 3), providing multiple entry points.
One-time upfront fee bundles maintenance, safety inspections, and registration for 1–2 years.
Ability to pause, swap, or renew subscriptions keeps engagement high while reducing churn.
The numbers tell the real story
Results arrived quickly and sustained over time. The client saw tangible improvements across every metric that mattered.
New Profit Center for Aged Vehicles
nstead of discounting unsoldstock, FlexRide unlocked steady,recurring income streams.
Increased Customer Retention
By offering flexible mobility, KingWindward kept customers engagedbeyond the initial sale, buildingloyalty.
Competitive Edge in Hawaii
FlexRide positioned King Windwardas a subscription innovator in theirmarket, ahead of online-firstdisruptors.
Key moments along the path forward
The transformation unfolded in phases. Each step built on the previous one, creating momentum that carried through to completion.
Adaptable and Scalable
FlexRide started as a pilot with aged inventory but is designed to expandacross segments.
Design
Subscription tiers and bundled pricing built specifically for their local market
Integrations
Payment gateway, verification, and digital booking software tied seamlessly intodealer processes.
Live in less than a month
Rapid launch allowed King Windward to capture early-mover advantage in Hawaii’s emerging subscription market.
