Case Study
SOGO used the JRNY platform to revolutionise their company car offering.

Project Overview

A single multi-tenanted solution that allows SOGO to manage one central fleet with bookings segmented for each client's customer journey. 

Why was JRNY needed?


A summary of what happened for our customer as a result of the JRNY platform implementation.

Optimised Assets & Inventory

Real-time ingest of vehicle cap codes to automate digital inventory, helping reduce manual processes and streamline operations.


Simple Pricing Management

SOGO's old system could have been more user-friendly and made pricing management easier, and now, it updates instantly from a simple pricing matrix.


From Idea to Product in 2 Months

From initial scoping from the final build to only 2 months, highlighting the flexibility of the JRNY platform to build custom solutions.  


"Collaborating with SOGO to customize the JRNY platform for their business needs was a rewarding experience. It demonstrates the power of technology to revolutionize industries and create seamless solutions for complex processes."

Yakshi Shode - Head of Product & Ops Director


By implementing the JRNY platform, SOGO was able to optimize assets and inventory, simplify pricing management, and bring their idea to fruition in just two months. The bespoke solution provided by Tomorrow's Journey empowered SOGO to meet the unique requirements of their business customers, enhancing their overall efficiency and customer satisfaction. This success story underscores the importance of leveraging innovative solutions to unlock new opportunities and drive growth in the ever-evolving business landscape.


Hyundai UK

A fully automated and completely digital test drive experience for Hyundai UK's EV fleet.

MOOV by Al-Futtaim

Building a brand new car subscription product in the UAE, and creating a new revenue stream for the country’s largest rental fleet.

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