Case Study
In early 2021 we built bp, an electric vehicle subscription service including charging designed for professional ride-hail drivers.

Project Overview

BP partners with Tomorrow's Journey to launch BP EV Pro, an all-in-one electric vehicle subscription service for ride-hail drivers in London.

Take a look at the solution yourself:

(As of 2022, BpEVPro was incoorporated into Bp Pulse)

Why was JRNY needed?


A summary of what happened for our customer as a result of the JRNY platform implementation.

Instant Onboarding

The JRNY platform integrated with 3rd party services and automated processes, reducing customer onboarding and validation checks from several days to under 10 minutes.


Quick to Market

The combination of the BP brand and Tomorrow's Journey's technical expertise and agile approach allowed for the project to be brought to market quickly.


Operational Excellence

BP EV Pro ensured that the car would be delivered within 48 hours of the order being placed, a significant driver benefit.


The Tomorrow’s Journey team bring technical and sector expertise to the project team beyond their role as software provider which has been hugely beneficial.

Deepshikha Vasishta - bp Global Fleet Director

The key to delivering the ambitious service levels the BP team required was simplifying the process and keeping the number of interactions with the driver to a minimum, in order to achieve this, a highly automated back office system is just as important as a slick front end user journey.

Chris Kirby - Tomorrow's Journey CEO


The collaboration between bp and Tomorrow's Journey to launch the EV Pro subscription service marks a significant milestone towards a sustainable transportation future. Through the deployment of the JRNY platform, bp was able to streamline the onboarding process for subscribers and significantly reduce the time it took to validate customer information. This not only improved the user experience but also helped to accelerate the rollout of the service. In conclusion, the partnership between bp and Tomorrow's Journey demonstrates the power of collaboration and innovation in driving positive change.


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