Company News

Welcoming Karl Howkins To The Tomorrow's Journey Family

May 29, 2024

Tomorrow's Journey is delighted to announce the appointment of Karl Howkins as our new Consulting Director. In this role, Karl will provide strategic guidance to help accelerate our growth in the UK market, focusing on supporting OEMs and fleets with our advanced software solutions. Karl joins Tomorrow's Journey following his departure from SOGO Mobility. He brings a wealth of experience to his new role.

Karl Howkins

Karl began his impressive 35-year automotive career as a management trainee in a Vauxhall dealership. He has since held leadership roles including General Motors European Rental Director, Managing Director for Opel Netherlands and Switzerland, Citroen UK, and FCA UK. Most recently, he was the Founder and MD for SOGO Mobility Limited.

Bringing in his vast experience and adding to our growing network of expertise, Karl will be consulting with our clients to help them grow and optimize their product offerings. His firsthand experience in starting and leading a successful subscription company will be invaluable in providing our clients with practical insights and strategic advice. Karl's role will be pivotal in enhancing the customer experience and driving efficiency across various services, including car subscriptions, test drives, car rentals, and pool car management.

Commenting on his appointment, Karl Howkins stated, "Having previously worked with Tomorrow's Journey as a customer, I was highly impressed with the effectiveness of their technology. Their modular system is designed to drive efficiency across a range of services, from car subscription to test drives and pool car management. I believe this technology platform will be instrumental in accelerating key industry trends."

Chris Kirby, our co-founder and CEO, added, "Karl brings invaluable experience to this new role. We share a vision for the significant impact that advanced technology will have in accelerating car subscriptions, supporting online vehicle sales, and driving greater efficiencies in fleet operations."

With Karl Howkins on board, Tomorrow's Journey is poised for a future of continued growth and innovation. His expertise will not only benefit our clients but also help shape the future of the automotive industry by driving the adoption of advanced digital solutions.

We are excited about the future with Karl Howkins and look forward to the new heights we will achieve together. Stay tuned for more updates on our journey and how we are transforming the automotive landscape.

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Dan Kirby
Commercial Director

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