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Introducing The Leads Module

January 4, 2024
3 min

Bringing Your Customer Relationship Management into the JRNY Platform

In its ongoing commitment to providing a multi-layered, configurable, and scalable mobility solution, Tomorrow’s Journey introduces The Leads Module to the JRNY platform. This powerful addition transforms the back-end operations software into a comprehensive Customer Relationship Management tool, allowing users to effectively manage and nurture leads through the entire customer journey.

Breaking Down The Leads Module

  1. Abandoned Cart Leads: Identifying Potential Purchases: The module highlights leads who have added products to their cart but have not completed their purchase, providing a valuable opportunity for re-engagement.

  1. Interested Shown Leads: Capturing Interest in Pre-Book Offerings: Users can track and manage leads who have shown interest in pre-book offerings or cars that are currently out of stock, allowing for targeted marketing and communication.

Streamlining the Lead Management Process

The Leads Module addresses critical challenges faced by users, offering solutions that streamline lead management within the JRNY platform:

Drop-off Leads

Users can easily view all drop-off leads and reach out to them with the same ease while gaining meaningful insight.

Customer Enquiries/Interest Registration

The module provides a centralised view of customers making inquiries or registering interest, facilitating prompt and personalized responses.

Custom Leads Statuses

Tailor the lead life cycle with custom statuses, empowering users to move leads seamlessly through different stages of engagement.

Follow-up Capabilities

Users can efficiently follow up with leads, ensuring timely communication and increasing the chances of conversion.

Lead Conversion

The module assists in converting leads to customers, maximising the effectiveness of marketing efforts.

Tags, Notes, and Reasons

Users can add custom tags, notes, and reasons to leads, enhancing organisation and providing valuable context for future interactions.

Bulk Actions

The feature supports bulk actions, allowing users to manage multiple leads simultaneously, saving time and improving efficiency.

Leads Reporting and Tracking

Comprehensive reporting and tracking features provide detailed insights into metrics such as conversion rates and lead performance.

Customisable Email Campaigns

The Leads Module goes beyond lead tracking by helping clients to have custom email options depending on where potential customers are on the purchase funnel and providing them with a direct avenue for pushing them down at each level of the purchase funnel. This personalized communication enhances engagement and strengthens the relationship between the brand and its audience.

Benefits of The Leads Module

  • Integrated CRM Functionality: The JRNY platform now offers CRM capabilities, eliminating the need for third-party lead tracking software.

  • Efficient Lead Management: Users can seamlessly manage leads, from initial contact to conversion, streamlining the entire customer journey.

  • Data-Driven Decision-Making: Detailed reports and analytics enable data-driven decision-making, enhancing marketing and sales strategies.

With The Leads Module, Tomorrow’s Journey’s JRNY platform evolves into more than just a mobility solution—it becomes a holistic ecosystem that caters precisely to the market needs of its clients, redefining the way businesses engage and convert leads.

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Dan Kirby
Commercial Director

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