MOOV by Al-Futtaim launched a flexible car subscription service in Dubai, creating a completely new revenue stream for one of the region’s largest automotive groups. The product addresses the UAE’s large expat population by providing a modern alternative to traditional car rentals or leasing.
Al-Futtaim needed an easy to adopt solution to quickly launch their new car subscription offering, that could integrate multiple internal and third-party systems. The UAE’s complex market required handling diverse documentation, varying subscription terms, and identity verification. The goal was to streamline bookings, contracts, and payments while building a scalable product that compliments their wider business activities.
The project delivered a back-office platform that:
Integrates with four third-party systems to automate fleet management processes.
Runs 19 automations to reduce manual tasks and help their team focus on growing the business.
Provides a fully digital customer experience that cut out 60% of their operational processes.